Master your Product & Packaging data
Retailers constantly demand access to detailed product, packaging and label information, to reassure consumers when it comes to food safety, sustainability and animal well-being. Manufacturers are producing more rich product content than before to message directly to consumers via online channels. However, they often lack the systems and processes to effectively manage all this product information. Retailers demand more product data than ever from manufacturers to execute online marketing campaigns and sell online more effectively. Consequently, marketing departments are flooded with product data requests.
How we help
SyncForce Data Mastery provides a single solution that manages all product and packaging data and digital assets related to your products and brands.
Advanced Label Information Management for Food & Pet Food
Ensuring accurate, compliant, and market-ready labeling is critical in the Food & Pet Food industry. SyncForce Circular PIM includes a highly advanced Label Info Manager, designed to handle all essential label data.
SyncForce supports both Food and Pet Food regulations, ensuring compliance with Regulation (EU) 1169/2011 for food products and Regulation (EU) 767/2009 for pet food. Depending on the product class, the appropriate label info editor is shown, allowing manufacturers to efficiently manage regulatory requirements.
Supporting Food Labeling (Regulation 1169/2011)
For food products, SyncForce Circular PIM ensures compliance with Regulation (EU) 1169/2011, which standardizes food labeling requirements across the EU. The platform supports the management of:
- Ingredient Statements – Listing all ingredients in descending order by weight, ensuring transparency.
- Allergens – Highlighting allergens clearly, in compliance with EU regulations.
- Nutrients – Managing nutritional values such as energy, fat, carbohydrates, fiber, protein, and salt.
- Health & Nutrition Claims – Handling legally compliant claims to communicate health benefits.
- Nutri-Score – Managing front-of-pack labeling to support consumer choices.
Supporting Pet Food Labeling (Regulation 767/2009)
For pet food manufacturers, SyncForce Circular PIM ensures compliance with Regulation (EU) 767/2009, which requires additional label data such as:
- Targeted Animal Profile – Indicating species, life stage, and specific dietary needs.
- Analytical Constituents – Displaying key nutritional components such as protein, fat content, fiber, and ash.
- Composition – Listing the ingredients in descending order by weight.
- Feeding Instructions – Providing recommended portion sizes and feeding guidelines.
- Additive Statements – Declaring additives such as vitamins, preservatives, and flavoring agents.
What Makes SyncForce Unique?
SyncForce uses a dual dataset approach: Source Data & On-Label Data.
- Source Data represents the internal, technical specifications, often imported from PLM. It includes the most detailed, regulatory-compliant information needed for backend systems and internal reporting.
- On-Label Data reflects how the information appears on the final product packaging. This version accounts for retailer preferences, regulatory adjustments, and marketing-driven modifications.
Why is this dual approach important?
Many brands and retailers face challenges in aligning internal product data with label requirements. SyncForce solves this by allowing flexibility in how label information is presented:
- Market or Retailer-Specific Formatting – For example, some private label retailers require additive e-numbers to be replaced with full-text ingredient names.
- Optimized for Label Space – Non-mandatory nutrients can be omitted when space is limited.
- Marketing-Driven Claims – Official claims (e.g., “sugar-free” in legal terms) can be adjusted to match consumer-friendly phrasing (“Sugar Free”).
- Precision Control – The number of decimals displayed for nutritional values can be adapted to regulatory or brand requirements.
By maintaining both datasets, SyncForce ensures that the right version of label data is distributed to the appropriate systems and channels. Source Data is used for internal and regulatory purposes, while On-Label Data is provided to GS1 and other data pools where a data quality program applies.
With SyncForce Circular PIM, both food and pet food manufacturers can streamline label compliance, ensure accuracy across multiple channels, and reduce the complexity of managing packaging variations.
SyncForce is used by many of your peers in food and pet food
Syndication to Data Pools / Data Networks
Both Food Retail and Food Service have set up their own data channels; centralised databases where all necessary information that is needed to perform business transactions between trading partners is stored in a standardised way. Managing the increasing number of Data Pools like GS1 GDSN, SIM and PS in Foodservice can be a real challenge.
How we help
SyncForce offers standard connectors to food Data Pools. There is no need to manage data per Data Pool due to the standard mapping between SyncForce and all Data Pools. SyncForce Seamless Data Distribution results in the automatic daily distribution of all product data and digital assets changes to all connected Data Pools. With our Trusted Central Source for product data, you will always be able to provide product and label information to retailers with just one click.
Product & Packaging Change Orchestration
Most manufacturers are pressured to launch products on time. Typically, the planning process is managed in Excel sheets, with a project manager chasing all the people to make sure everybody does their work on time. The consequences of missing a deadline are high as a retailer can simply terminate the deal when the launch is late, so the manufacturer won’t get paid if that happens.
How we help
With SyncForce Adaptive Change Orchestration, managing go-to-market has never been easier. By selecting a predefined template, you will be able to create all the project stages, tasks, deliverables and roles.
Integrated Label & Artwork proofing and approval
In the packaging design and creation process, often three parties are involved – the agency, manufacturer and retailer – resulting in a lot of waiting time and many feedback loops.
How we help
With SyncForce integrated Label & Artwork approval, you can avoid time-consuming handovers and feedback loops through centralised project planning, financials and easy file sharing.
Learn about Label & Artwork approval integrated with Product Development
100% Compliant
Retailers may audit your factories on a regular basis. This means that Quality Managers need to come up with all the required quality certifications, often unannounced. Looking up the right certificates can be a burden, at the same time these certificates need to be managed to avoid expiration. Due to high-demand and low process and system maturity, people in your organisation are bound to make mistakes. These can even lead to product recalls and fines.
How we help
SyncForce collects and centralises all new and updated product data and related documents during development, resulting in synchronised physical and digital products. With our Trusted Central Source for Product Data, you will be able to meet internal policies, customer requirements and compliance demands – including EU 1169/2011, 2002/46 and 2009/54.
Related posts
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Ever since joining Signature Foods, Lars Jansen had wanted to automate the massive flow of product information. But everyone thought that there was no viable solution for Signature Foods – until they came across SyncForce.
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Edgar Koelewijn, Business Information Manager at Bieze Food Group (BFG), is someone whose response falls into the second category. When he realized that new product introductions were at risk of being delayed due to long waiting times at GS1’s Data Management Services (DMS), he thought up a solution: to set up a highly efficient DMS ...
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