Master your Product & Packaging data
Retailers constantly demand access to detailed product, packaging and label information, to reassure consumers when it comes to food safety, sustainability and animal well-being. Manufacturers are producing more rich product content than before to message directly to consumers via online channels. However, they often lack the systems and processes to effectively manage all this product information. Retailers demand more product data than ever from manufacturers to execute online marketing campaigns and sell online more effectively. Consequently, marketing departments are flooded with product data requests.
How we help
SyncForce Data Mastery provides a single solution that manages all product and packaging data and digital assets related to your products and brands.
Syndication to Data Pools / Data Networks
Both Food Retail and Food Service have set up their own data channels; centralised databases where all necessary information that is needed to perform business transactions between trading partners is stored in a standardised way. Managing the increasing number of Data Pools like GS1 GDSN, SIM and PS in Foodservice can be a real challenge.
How we help
SyncForce offers standard connectors to food Data Pools. There is no need to manage data per Data Pool due to the standard mapping between SyncForce and all Data Pools. SyncForce Seamless Data Distribution results in the automatic daily distribution of all product data and digital assets changes to all connected Data Pools. With our Trusted Central Source for product data, you will always be able to provide product and label information to retailers with just one click.
Product & Packaging Change Orchestration
Most manufacturers are pressured to launch products on time. Typically, the planning process is managed in Excel sheets, with a project manager chasing all the people to make sure everybody does their work on time. The consequences of missing a deadline are high as a retailer can simply terminate the deal when the launch is late, so the manufacturer won’t get paid if that happens.
How we help
With SyncForce Adaptive Change Orchestration, managing go-to-market has never been easier. By selecting a predefined template, you will be able to create all the project stages, tasks, deliverables and roles.
Integrated Label & Artwork proofing and approval
In the packaging design and creation process, often three parties are involved – the agency, manufacturer and retailer – resulting in a lot of waiting time and many feedback loops.
How we help
With SyncForce integrated Label & Artwork approval, you can avoid time-consuming handovers and feedback loops through centralised project planning, financials and easy file sharing.
Learn about Label & Artwork approval integrated with Product Development
100% Compliant
Retailers may audit your factories on a regular basis. This means that Quality Managers need to come up with all the required quality certifications, often unannounced. Looking up the right certificates can be a burden, at the same time these certificates need to be managed to avoid expiration. Due to high-demand and low process and system maturity, people in your organisation are bound to make mistakes. These can even lead to product recalls and fines.
How we help
SyncForce collects and centralises all new and updated product data and related documents during development, resulting in synchronised physical and digital products. With our Trusted Central Source for Product Data, you will be able to meet internal policies, customer requirements and compliance demands – including EU 1169/2011, 2002/46 and 2009/54.
Related posts
“Everyone thought that there was no solution for Signature Foods” – until they came across SyncForce.
Ever since joining Signature Foods, Lars Jansen had wanted to automate the massive flow of product information. But everyone thought that there was no viable solution for Signature Foods – until they came across SyncForce.
Foodlog: The Goodness Paradox is what happens when we’re forced to choose between sustainability goals
Reducing food waste is a popular way for manufacturers to become more sustainable. One way to achieve that goal is by using packaging for products, which extends their shelf lives. Unfortunately, making more use of plastic can hardly be called ‘sustainable’. This is just one example of the sustainability conflicts that can arise around a ...
Managing the Goodness Paradox
Supported by apps and social media, today’s increasingly critical consumers rapidly place new and ever-higher demands on products. Therefore, if companies want to harvest the benefits of implementing their CSR policies, they must provide information-based proof of their achievements.
Partnership Foodbyte and SyncForce to increase data quality
Edgar Koelewijn, Business Information Manager at Bieze Food Group (BFG), is someone whose response falls into the second category. When he realized that new product introductions were at risk of being delayed due to long waiting times at GS1’s Data Management Services (DMS), he thought up a solution: to set up a highly efficient DMS ...
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