In the past, product labels were as truthful as could be expected. All you might need to know about a product would be right there, on the list of ingredients. Whenever someone needed to know about ingredients or allergens, required no more than a quick glance at the label. […]
Zwanenberg lowers the burden of collecting and sharing product information
“More product information, faster, to multiple channels. That is how we have been required to work increasingly over the past few years.” […]
Four reasons why omnichannel is not the Holy Grail for brand companies
Brands increasingly have the ambition to move away from a multichannel market strategy and embrace omnichannel instead. But what does it even mean? And how likely is it to operate in a true omnichannel way? […]
Holmatro grows company and brand with help from SyncForce
“We urgently needed just one ‘single version of the truth’”, is how Gert Jan Uijtdewilligen, Manager Business Development & Corporate ICT for Holmatro, explains the company’s situation a few years ago. “We have a broad product range and we’ve now gone from four to eight supporting languages, including Chinese. […]
How to be compliant with EU 1169/2011
Regulations like 1169/2011 can place an extra burden on your packaging and product team. What does this regulation mean exactly, who is affected by it and how can you make sure your organisation is fully compliant? […]